Tum toh ho Gorgeous Hamesha!
I love watching advertisements. Ads afford an opportunity to think & write creatively, come out with something better, something innovative. The Parachute Advansed Gorgeous Hamesha campaign (Gorgeous forever) is a beautiful example of creative ad making. The ad does not directly focus on the product, still subtly conveys the message through. The jingle is equally beautifully composed, highlighting the persona of an indian girl!
The nicely written ad copy starts with “Sachchi khubsoorati ko banne sanvarne ki zarurat nahi” (Real beauty needs no dressing up!)
By the way, find that first girl appearing in the starting quite attractive.