Should you care about Search Engine Optimization for your Website

Few of my friends have been expecting of me to post something on Search engine optimization or SEO in short.  SEO is a vast domain and it is impossible to cover it entirely in this post, I’ll try to highlight few tips for the newbies who intend to become Search engine optimizers or SEO specialists.  Before proceeding further, keep in mind that not everyone can be be worthy of being called a Search engine optimizer and it certainly isn’t easy to become one.  It isn’t just that you employ few on-page and offpage optimization tricks and will get results in your targeted search engines. Don’t expect results overnight.

There are a vast number of factors minor and major ones, known or unknown to you that influence rankings in Google or Yahoo or any other engine you plan on targeting.  The Elite SEO specialists are very few that really hit hard on competition and bring results. Merely doing SEO data entry work like doing things like posting in forums or posting comments in blogs just to get a little link juice won’t make you SEO and will never get you anywhere.  Search engine optimization is one of the critical elements of overall  Internet marketing strategy.  Failure to optimize your website for search engines can result in a considerable loss in terms of free advertising which is essentially gained from ranking well with search engines. This article will provide a little understanding of what SEO is and will explain why Internet marketing requires at least some degree of SEO.

SEO for website is a carefully crafted strategy in which a website is designed to obtain favorable search engine rankings from popular search engines. This may be achieved in a variety of different ways and optimal SEO strategies combine a variety of different strategies to complete one well orchestrated SEO campaign. There are several elements to consider when attempting to optimize your website for search engines. This may or may not include keyword relevance, keyword density, prominence, META tags (although they are less valued these days but still play a little role), titles and inbound links. Keyword research is important.  You should also consider keyword relevance and density as they are one of the most common SEO strategies and essentially involves using relevant keywords often in the content of a website to demonstrate the relevance of these keywords to the website. This is important because search engines are likely to reward websites with optimal keyword densities with favorable search engine rankings in an effort to provide Internet users with the most relevant websites for particular search terms.

The prominence of keywords should also be considered. The common mistake with this strategy is to believe the first opportunity to incorporate keywords is in the first line of visible text on the webpage. This is not true because search engines crawl the code of a website as opposed to the visible content on the website. This means there are multiple opportunities to incorporate relevant keywords long before the actual visible content on the website.

Another area of concern which is important is inbound links. Inbound links are essentially links which reside on other websites and direct traffic to your website. These links are considered important because many search engines place a value on inbound links because they are essentially an example of one website recommending another website. However, when obtaining inbound links it is important todo so from other websites which rank well with search engines because many search engines consider the rank of the original website when determining the value of the inbound link.

Now that we have briefly explained some of the main concept of SEO, we will illustrate why it is important to optimize your website in the first place. SEO is so important because most Internet users highly value the results of search engines and are likely to only visit to ranking websites when they search for a particular keyword. Internet users trust search engines to serve the most relevant content first and are therefore not likely to visit websites which do not fall on the first or second page of search results. This means websites which rank well essentially are receiving a great deal of free advertising from search engines that place their websitein a key position. Website owners who do not invest time into optimizing their websites miss out on a great deal of potential web traffic.

In the end, since search engines are always evolving, their algorithm keeps on changing, one trick that had worked for you in the past may not work that well now.  The key is if Search Engine evolve, you as a SEO specialist do also!

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