There has been quite a speculation in the past few months that Google has set its eyes on aquiring Twitter. Some Analysts have been speculating that Twitters’ real time search could spell trouble for Google. In all its might, Google is still far away from being a real time search and then of course it is mighty hard to incorporate a real time searching and indexing billions & trillions of webpages. Imagine the load it will put on webservers if Google even increases its bot activity by twice of its current average rate. It is simply not feasible. See here http://www.pandia.com/sew/2085-real-time-indexing-in-google.html how real time indexing is the new in-thing in search engine business.
It is nothing new that Google has been experimenting with near real time web indexing for years. For instance, I have noticed many times on Yahoo Answers that no sooner did I finish posting an answer, it is indexed almost instantaneously and begins to appear in Google search results. This Electric Ego blog has also witnessed the same earlier. Some of my early posts managed to get indexed within minutes of hitting the publish button. Although now a days, it does not enjoy the same luxury. Others have noticed the same here http://www.marketingpilgrim.com/2009/10/google-already-indexing-real-time-web.html
Whether Google will acquire Twitter or not, only Time will tell. For now, all I can surmise is that Twitters’ presence is affecting Search Engines and their Business in quite a way. You have probably heard of Microsoft announcing a search deal with Twitter and Facebook and then Google jumping in to the arena with a similar search deal with Twitter. Per Google blog here,
“We are very excited to announce that we have reached an agreement with Twitter to include their updates in our search results. We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you’ll find tweets from other users who are there and sharing the latest and greatest information.”
Needless to say that you’ll be noticing more of twitter pages and tweets in search results on prominent positions in the coming days. I have noted some interesting things with this Electric ego blog and its twitter page at http://twitter.com/egoelectric. See, how nicely the Twitter page has outranked the Blog to second position for the keyword ‘electric ego blog’.
Also see how Google’s describing the twitter page below.
Twitter is without doubt the best way to share and discover what is happening right now.
This brings me to the end here. Have you also noticed something similar? Any thoughts on how tweets should come up in search results? Would you prefer your tweets finding a way in google search results? Share with us.