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Archive for January, 2016

Two great click tracking Tools for Performance Marketers

Internet marketers many a times have to manage a number of campaigns.  While those who are just adwords specialist work mainly on Google Adwords platform or Bing adcenter at the most, others are not limited to just two of them.

Click tracking is one of the most important and formidable tool in the arsenal of a marketer.  Not many marketers are aware of tools who specialize in this domain though.  You may have a vague idea about what exactly click tracking is and how it can be immensely beneficial to your marketing efforts. You may also be a type of marketer who is overwhelmed simply by Looking at Google Analytics reports.  GA or Google analytics is no doubt a great platform for tracking and analyzing your traffic. There are a variety of similar tools which provide digital marketing specialists must not ignore.